If you’ve traveled anywhere in America by car, bus, or on foot, you’ve undoubtedly seen an electronic billboard. When we refer to an electronic or digital billboard, we are not only referring to traditional billboards like the ones you see next to freeways, but also smaller digital screens that might appear next to bus benches, shopping centers, or other high traffic areas. In order for any advertisement to really capture someone’s attention, the ad needs to engage the viewer. This is where smart billboards come into play.A smart advertisement, much like a smart phone or other wireless devices, is an advertisement that can dynamically react to its environment by sending and receiving data over a network. The concept of a smart advertisement has been around for quite some time; in fact, any digital, out of home advertising that can adapt its message based on the time, date, or the weather can already be considered a smart advertisement.Keep in mind that while these adaptive billboards may seem highly intelligent compared to traditional static billboards, they are still simple implementations that barely scratch the surface of what a truly high-tech billboard could achieve. Future billboards will dynamically react to their environment, changing the screen content based on information they can collect about you, the onlooker.In order to accomplish this task, the billboard or digital screens of the future will be equipped with an array of technologies ranging from cameras, radar, infrared, and antennas, which will provide the eyes and ears needed to be able to see, listen and react to their environment.An example of a more advanced digital outdoor ad might be one equipped with facial recognition cameras that are capable of identifying gender, facial expression, age, and the composition of a passing crowd. This capability would allow developers to program a series of videos that react dynamically to whoever may be in the vicinity.As these technologies become less expensive and more readily available, there is sure to be a push to develop and improve outdoor advertising for more intelligent interactivity. This expansion will provide a new level of convenience to consumers, and an opportunity for businesses to make their goods and services more widely known amongst their targeted demographic.If you are a developer who’s looking for a financial solution for your next billboard project, or if you happen to be the current owner of a billboard lease, Landmark Dividend may be of service to you. We are the largest and most experienced ground lease acquisition company in the country, and we can provide you with financial solutions that are perfectly suited to your needs. Please call us today at 800-843-2024 or click here to start the conversation.